MGroup™ Announces a Joint Marketing Agreement with Evo Furniture + Design

MGroup™, a world leader in hospitality interior furnishing products and Evo, an Estonian-based supplier to the Marine and Hospitality markets, announces a joint marketing agreement. The goal is to take the Evo Furniture + Design brand worldwide to address the growing needs for a world-class resource for public area architectural millwork and high-end suites for the gaming, hospitality, and the cruise line market.

The Evo Furniture + Design brand will be marketed jointly under the Mteriors® brand, which is a part of MGroup™.

The Mteriors®/Evo Joint Marketing Agreement includes the Western Hemisphere, Europe, and MENA markets.

“MGroup™ has been a resource for hospitality millwork programs for several years,” commented Scott Murray, Vice President of Manufacturing and Product Development at MGroup™ “but focused on the guest room side of the market. Our sales team has grown with experience in the millwork segment over the past year and expanded into the European and MENA markets, and our program in guest room millwork has grown exponentially due to our continuous process improvement and inclusion into the brand standards offers of many international brands. It was a natural evolution to add architectural millwork to our program, and Evo has the resources to provide not only a better-quality product but a better value product. Evo had the experience in custom work from their cruise line background. What we are doing in public area architectural millwork is similar to Evo’s pedigree in the cruise market,” Murray continued.

Before rolling out this program globally, several projects were field-tested and certified, including a dual-brand Residence Inn/Courtyard in Colonie, NY and a Towne Place Suites in Medicine Hat, Alberta. Both projects “knocked it out of the ballpark,” according to Tim Kulikowski, National Sales Director for MGroup™. “I have been around architectural millwork all my business life, and I’ve never seen the attention to detail, the quality of finishes and the passionate commitment to on-time delivery” that Evo brought to this market.

“We could not be happier with this marketing arrangement with MGroup™,” said Tarmo Talpsepp, President & CEO of Evo. “It seemed like everywhere we went in the hospitality market, MGroup™ was well known and so well respected. It would have taken us years to gain this level of trust with the major brands and hospitality developers. We learned in the cruise line business where you absolutely cannot be late on an order. When a 3,500-passenger ship goes into dry dock, all must be ready and installed with skill and precision and on time as the ship will sail to pick up 3,500 more passengers, as soon as she leaves the dry dock. The public area of a hotel is the first impression of a guest’s stay. It has to reflect the experience”, Talpsepp continued.

MGroup™, through its Mteriors® brand, will sell and install the public area architectural millwork program, ensuring that the hotel’s first impression, made in the lobby, is a perfect one. MGroup™ is a privately held family business headquartered in LaGrange, GA, and targets the major hospitality brands for brand standards specifications.

The company is a major supplier of countertops, vanities, shower kits, LVT, and rugs and has recently shown exponential growth in the furniture business through its Mteriors® and Gainwell International brands.

The company has emerged from the disruptions in the supply chain caused by the ongoing Trade War tensions between the US and China as one of the big winners, pivoting their supply chain to Eastern Europe and other Asian resources. They are one of the few worldwide vendors that offer the major hospitality brands a global supply chain solution.

Evo Furniture + Design, based in Tallinn, Estonia, has its roots in the maritime industry, building suites and specialty areas for the cruise line business. They operate a specialty manufacturing facility in Eastern Europe, purpose-built for low quantity, quick turnaround architectural millwork. Given their location, Evo has access to exceptionally talented tradesmen who can build and install the product. Evo has furnished dozens of cruise ship interior orders, luxury yachts and high end suites for gaming and the private residences.

MGroup™ will be rolling out the joint marketing program in the USA and Europe starting in January 2020 with the first targets Focused Service and Select Service public areas. Later in the year, a program for high-end suites for the gaming and hospitality business will be introduced.

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MGroup™ is a collection of synergistic brands focused on serving the needs of clients committed to the hospitality, timeshare, clubs, and multi-family markets. Brands under our umbrella include Mstone®, Mshower®, Mteriors®, and Ultracera®, along with a distribution agreement with Gainwell, a leading source of 4-5 star hospitality furniture. We continue to grow our product portfolio with the additions of outstanding new products like the recent introductions of Quietlok®, Trevi®, and Monza®. From our headquarters in LaGrange, GA (USA) and sales offices around the globe, the MGroup™ team is dedicated to delivering reliable and consistent product services with a seamless order process for our customers.