Designing with 2023 Pantone Color – Viva Magenta

It seems crazy 2023 is already here. The global shutdown of Covid-19 is still vivid in our minds, yet transformation is occurring throughout our lives. We are getting comfortable with a new normal and making sure we put our best foot forward. There is a new sense of empowerment as if we can do anything. The 2023 Pantone Color of the Year is the epitome of that feeling. Viva Magenta 18-1750 “is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

Viva Magenta is the perfect balance between warm and cool. To many color officials, it is a hybrid, straddling nature and technology, organic and innovation, and the physical and virtual. The deep crimson color is set to narrate so much of the design world and embodies what the upcoming year will bring.

It is hard to imagine such a bold color in the interior design realm after years of neutrality and the need to feel “clean.” But as the world adjusts to living through Covid, we have a heightened awareness of the outside world beyond technology. Magenta breaks this static emblem we once knew and creates the desperately desired splash of color. Because of Magenta’s “organic origins which it traces to the cochineal, the source of red carmine dye, there is a psychological, emotional component.” Pantone says “magenta balances bold and fun with confidence and humanity. It likens that to how digital spaces have accelerated globalization, allowing people to connect with others and deepen their empathy.”

Viva Magenta will bring an energetic and empowering feeling to any interior design. MGroup™ is here to assist with all your hospitality products you may need anywhere you choose. Our in-house designer, Brie, has selected some of her favorite MGroup™ products to create a beautiful mood board centered around Viva Magenta.

Viva Magenta pairs well with warm or cool tones making it the perfect accent to any space. In our design, we start with a neutral shade of our Quietlok Plus Flooring – Summer Oak Leche. Our ERT flooring provides a neutral base to our design and has many incredible characteristics. Accentuate this magenta focus with our Mpressions Area Rugs. We’ve included two options: subtle RED-33201 or dramatic RED-3. Either way, we guarantee your guests will stop and stare. Viva Magenta makes a stunning fabric for accent furniture, as shown in the pair of matching chairs. Design a custom Ultracera color for a unique finish! Any design you dream of, we can create! Here, we modified Vincent Ginger by adding swirls of Viva Magenta. Who doesn’t want a custom countertop? It would be a beautiful way to complete a mini-bar or desk! Contact your local sales rep to get started on your dream design.


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