Second Annual HD/Hilton Box Competition

MGroup™ Joins Sponsors in Second Annual HD/Hilton Box Competition:

Looks at the Guestroom of the Future  

Winning concept by Urban Robot Associates to be revealed at HD Expo + Conference 2020

HD Expo + Conference, the leading hospitality design trade show and conference in North America, has added MGroup™ to the list of prestigious resources providing innovative product to the Hilton Guestroom of the Future project, to debut at HD Expo in Las Vegas. The design contest was won by Urban Robot Associates. A partnership between Hospitality Design and Hilton, the Box challenged 11 design firms to design the guestroom of the future.


MGroup™ will be providing the architectural millwork portion of the project. Known for its creative supply chain stretching around the world, MGroup™ has been able to successfully navigate the trade wars, pandemics and new tariffs and duties to continue to provide innovative answers to an ever-changing supply chain.

“We are extremely excited to collaborate with MGroup™ on this project— the Millwork is a key design element of our concept for creating an immersive atmosphere within the guestroom and MGroup™ has taken an incredible solutions-oriented approach from the onset!”

– Giancarlo Pietri, Principal, Urban Robot Associates

Urban Robot Associates, led by principal and creative director Giancarlo Pietri, took home top honors during the competition, which took place during HD Expo 2019 held from May 15-17, 2019 at the Mandalay Bay Convention Center in Las Vegas. Urban Robot’s wellness-inspired guestroom draws inspiration from the sophisticated yet eclectic destination of Tulum, Mexico. The space combines warm tones and natural materials creating a unique, blended indoor/outdoor space for guests to unplug from the stress of business travel.

MGroup™ joins the other sponsoring brands: Artonomy, Kohler, Mohawk, Fabricut, Bryan Ashley, Hubbardton Forge, Tino Stone, Innovative Safes, Porcelanosa, Koroseal, Dormakaba, Quick Drain, Inncom, LG and Mirror Image.

“The Box challenge brings together the best in the industry. From the participating design firms who pushed the boundaries with each submission, to providing a platform to highlight our sponsors’ innovative products, the Box is a look at where the industry is headed,” said Stacy Shoemaker Rauen, Senior Vice President of Emerald’s Design Group and Editor in Chief of Hospitality Design. “We look forward to seeing Urban Robot’s concept design come to life at the 2020 show.”

Urban Robot’s concept will be built-out on the show floor by EVO Design (with purchasing by The Parker Company) during HD Expo + Conference, May 5-7, 2020 at Mandalay Bay Convention Center in Las Vegas. The Box program will come to life in the new year with the release of videos and special events leading up to the build out at the 2020 show.

For more information on the Box program, visit For any media related inquiries related to HD Expo + Conference or the Box initiative, please contact Erin McKay at

For Additional Information on MGroup™ and its brands, visit